forked from parent @dm·about 2 months ago

Founder-Led Sales Is Market Research

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Most founders think early sales exists to generate revenue.

ts more important purpose is to generate understanding. Every customer conversation reveals: * what people actually value * what they ignore * what language resonates * what problems are urgent The goal of early sales is not to maximize revenue. It is to discover the conditions that allow growth. Revenue validates demand. Understanding reveals the growth engine.

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